Suppose that you have plenty of patience and time, and now you need to know how bloggers can turn that patience and time into money. Believe it or not, there isn’t a secret recipe for success. Truly, success comes from commitment, time, and possibly a bit of luck. You never know when your blog might get picked up by a major news portal that can attract a lot of attention to it and possibly give your blog a big boost. Sometimes, success is a matter of being in the right place at the right time — the nearby sidebar “Perez Hilton’s lucky break” describes one celebrity blogger’s rise to stardom. However, for most bloggers, success comes with persistence. Here are some tips:
Pick a topic people are interested in. The potential size of your blog’s audience is directly related to the number of people who are interested in the topic you’re writing about. However, you should know that just because you pick a popular topic doesn’t mean that your blog will receive a flood of visitors. You also have to pick a blog topic that isn’t already covered repeatedly online. If you do pick a topic that has already been overdone, make sure to put a unique spin on your content so that it stands out in the crowded blogosphere.
Pick a topic you’re passionate about. Remember that because successful blogs are updated frequently, you have to write about your blog’s topic continually and for a long time. Make sure that you have the stamina to stick with it.
Be social. This is the biggest key to blogging success. From the tone of your blog posts to your responsiveness to comments posted on your blog and e-mail sent to you based on your blog’s content, you need to be friendly and constantly work to build relationships. Those efforts don’t stop on your own blog. You also need to visit other blogs and leave relevant comments, visit forums, join user groups, and more to get the word out about your blog and build relationships with other bloggers.
Keep learning. Successful bloggers never stop learning about new blogging tools and concepts, their blog topics, and their audiences. The more knowledge you have, the better equipped you are to take your blog to the next level.
Take risks. Don’t be afraid to be creative. Try new blogging features and functions, inject some unique content into your blog posts, or change the layout of your home page. You never know what might work. Just make sure to track the results so that you know what works (and what doesn’t work) to bring you closer to meeting your goals.
Every blogger has her own definition of blogging success. Before you start your blog, define your success metrics. Do you want to get specific results, such as sales or business contacts? Do you want to attract a certain number of visitors? Do you want to make a certain dollar amount from your blog? Do you want to network and build relationships and create an online pres-ence that leads to other opportunities? Or do you simply want to have fun? Write down your blogging goals and return to them every few months to see whether you’re on track to meeting them, whether you need to make some changes to get there, or whether you want to rewrite them completely. Only then can you find and achieve your own blogging success.
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