A very powerful and increasingly popular way to communicate with friends and clients, build buzz, and generate prospective business leads is through micro-blogging. Micro-blogging is a form of blogging that allows you to write brief text updates, usually less than 200 characters, and publish them, either to be viewed by anyone or by a restricted group you choose. Micro-blogging is a form of social networking that enables you to keep your followers up-to-date with what you are doing at any given time of the day.
The most widely used micro-blogging network is Twitter. Twitter, located at www.twitter.com, is a free social networking service that allows you to micro-blog by sending short “updates” of 140 characters or less to others via a text message from your mobile phone, by typing a message from the Twitter site, or by using instant messaging from Jabber or Google Talk.
Keep in mind that when you sign up for Twitter via the Twitter Web site, your communication settings are automatically set to public. By keeping your communication settings to public, your updates automatically go to both your friends and to the public timeline, which is automatically posted and updated for public viewing every four minutes to the Twitter Web site. If you intend to use Twitter to build buzz about your business or generate traffic to your Web site, keep the public settings.
One of the ways you can use Twitter to generate Web site traffic and buzz is by sharing daily deals, special offers, or exciting product news with your readers. If you have an e-commerce Web site, you may want to send out a message each morning announcing your top-selling products. For example, “Yesterday we sold over 1,000 red widgets. We have less than that left in inventory, so order now to guarantee shipment.”
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